Ireland is now the fifth most popular tourism destination in the world on Facebook – according to Tourism Ireland.
Tourism Ireland’s fanbase has grown from zero at the beginning of 2010 to 250,000 this week.
The organisation is seeing the page get about 2,500 new fans per day.
Tourism Ireland now has fans in 14 countries around the globe – including Great Britain, America, Germany, France, Spain, Italy, Sweden, Canada, Australia, the Netherlands, India, Japan, New Zealand and the Gulf Countries.
“Social media now allows word of mouth about a holiday destination to reach a truly global audience,” said Mark Henry, Tourism Ireland’s Central Marketing Director.
“Having a fanbase of this size allows Tourism Ireland to communicate over 3.5 million messages about the island of Ireland each month to prospective visitors,” Mr Henry added.
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